Secondhand shopping is booming. By 2028, the resale market is projected to hit $350 billion, growing 15 times faster than traditional retail. Yet, despite this explosive demand, most secondhand businesses still rely on outdated, manual workflows that limit their ability to scale.

We built Ribbn to change that.

After nearly four years of development, we’re excited to launch a groundbreaking concept: the world’s first AI-powered secondhand stores. By embedding AI-driven decision-making into resale workflows, we’re bridging the gap between digital intelligence and brick-and-mortar efficiency—something no other resale platform has achieved.

A “Powered by Ribbn” store redefines how secondhand businesses source inventory, automate workflows, and engage with sellers. The best part? Any existing or new secondhand business can adopt this technology. It’s not limited to big brands or multi-store chains.

Starting in Stockholm, you can now experience an entirely new way to sell, shop, and participate in resale at a "Powered by Ribbn" secondhand store.

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Why Secondhand Stores Need a Tech Revolution

Unlike traditional retail, secondhand stores deal with one-of-a-kind inventory sourced from thousands of individual sellers. This creates a unique set of challenges:

• High labor costs for manually processing and pricing inventory.
• Time-consuming seller payouts and commission tracking.
• Single-channel sales constraints, limiting online reach.

Most resale businesses lack the technology to scale. In fact, 75% of the highest-grossing secondhand stores in the U.S. don’t even have an online presence. Platforms like Shopify weren’t built for resale, and fragmented systems create inefficiencies that slow growth.
That’s where Ribbn comes in.

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How Ribbn’s System Works—From Seller to Sale

Our AI-powered resale system seamlessly connects individual sellers, store inventory teams, and retail operations into one frictionless experience:

1. Sellers list items in our mobile app. AI automatically categorizes items and researches optimal pricing, reducing the manual effort for stores.
2. AI assists inventory acquisition teams. Based on store preferences, seasonality, and current stock levels, Ribbn helps stores decide what to accept or reject.
3. Sellers receive notifications. Accepted items can be easily dropped off or shipped to the store.
4. On arrival, staff use Ribbn to confirm inventory. AI-powered quality checks guide sales staff, allowing them to verify attributes and make minor adjustments in the app.
5. AI completes the final steps for online publishing. Ribbn’s omnichannel system lists items across digital and in-store sales channels.
6. When an item sells, the seller is instantly notified and paid out in the app.

This full-stack automation enables resale businesses to scale like never before—cutting labor costs, increasing stock availability, and optimizing sell-through rates.

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Want to test it out yourself? Download the app and give it a go!

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What It Means to Be a "Powered by Ribbn" Store

A "Powered by Ribbn" store is a secondhand consignment business that fully integrates every key aspect of the Ribbn platform:

✔ The Ribbn App for inventory acquisition – Sellers upload items, and AI automates categorization and pricing.

✔ AI-driven inventory management – Store teams get automated recommendations on what to accept or reject.

✔ RFID-powered “phygital” resale workflows – Smart tracking seamlessly connects physical and digital inventory.

✔ POS and checkout system – Integrated payments for a streamlined omnichannel experience.

✔ Automated seller payouts – Since all transactions are seamlessly captured within Ribbn, sellers are automatically paid out through the app.

By fully adopting Ribbn, secondhand stores unlock next-level automation and system-driven processes, allowing store managers and staff to focus on what truly matters—sales, marketing, customer service, and visual merchandising.

Whenever you see a "Powered by Ribbn" decal on a resale store, you’ll know it’s leveraging AI automation, RFID tracking, and omnichannel technology to run a modern, system-driven secondhand business.

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The Power of Physical Retail

Peer-to-peer (P2P) resale platforms like Depop, Vinted, and Poshmark dominate online secondhand shopping. But they struggle with one major challenge: high customer acquisition costs (CAC).

Brick-and-mortar resale stores, on the other hand, have a built-in advantage. They attract thousands of sellers and buyers simply by existing in local neighborhoods.

Our strategy? Combine the best of both worlds.

By partnering with secondhand stores, we’re turning underutilized retail spaces into tech-enabled resale hubs. These "Powered by Ribbn" stores will serve as real-world examples of what’s possible when AI and automation meet secondhand retail.

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Where to Find the First "Powered by Ribbn" AI-Powered Secondhand Stores

The first "Powered by Ribbn" store is now open at Torsgatan 36 in Stockholm. Our next location launches on February 8 in Södermalm—marking another step toward revolutionizing secondhand retail.

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What’s Next: Bringing Agentic AI to the Physical World

With our core AI foundations in place, our next milestone is to bring agentic AI into the physical resale environment.

We’re moving beyond AI that simply automates tasks behind a screen—our goal is to develop AI that actively guides real-world retail operations, from inventory intake to pricing to omnichannel sales.

This is the next frontier of AI-powered resale, and we’re just getting started.

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Join the Resale Revolution

We’re on a mission to modernize resale, and we’re inviting secondhand stores, sellers, and resale enthusiasts to be part of it.

Whether you’re looking to sell, shop, or partner with us, Ribbn is here to power the future of secondhand.

🚀 Want to be part of it? Get in touch with us

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