The leading brand for premium men’s secondhand in Scandinavia, Pete & Harry, has chosen to partner with Ribbn for their commercial scaling journey.

Using the Ribbn app as a foundation, we built the Pete & Harry app to incorporate key insights from our years in the industry, helping their community shop and sell as easily as possible. Over the past year, we’ve also optimized Pete & Harry's operations with our RFID technology, online solutions, and POS systems—helping them scale faster and more efficiently. At Ribbn, we don’t just provide tools; we deliver tailored solutions that drive growth for our merchants, whether they’re independent sellers or large enterprises.

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Now, let’s move on to introducing our merchant! Founded in 2021 by entrepreneurs Fredrik af Klercker and Erik Mannby, Pete & Harry was built on a strong foundation of expertise in men’s fashion. Prior to launching the brand, Fredrik had gained a large audience through his popular podcast Stiljournalen, while Erik established himself as editor-in-chief of Plaza Uomo and a partner at Götrich. With their combined knowledge of timeless elegance and fashion, they saw an opportunity to create a brand that truly represents their values.

Since its inception, peteandharry.com has rapidly become the leading destination for a curated selection of premium men’s wear and luxury secondhand fashion in Scandinavia.

To date, they have sold over 25,000 products from their Östermalm headquarters and have hosted popular sales events for “new old stock” in collaboration with brands like Soft Goat, R.M. Williams, and Corneliani.

The founders have an ambitious vision: to take Pete & Harry onto the global stage and become the #1 brand for premium and luxury secondhand men’s wear.

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The Ribbn team is excited to support Pete & Harry on their growth journey and is proud to partner with such an ambitious and hardworking team.

Our CEO, Vendela Ragnarsson, explains:

“Ribbn’s enterprise offering is ideal for any fast-growing resale brand looking for a strong tech partner. It allows them to focus on rapid growth, marketing, and sales, rather than building custom software.”

If you’re interested in partnering with Ribbn to launch your own app, please reach out to sales@myribbn.com.